On March 5th, Invisible Children uploaded their video Kony 2012, which quickly went viral. The video is “an online vigilant campaign which aims to arrest the Ugandan guerrilla group leader and head of the Lord’s Resistance Army Joseph Kony before the end of 2012. The operation seeks to create viral media to raise awareness about Kony’s use of children as soldiers and sex slaves in order to urge the American government to assist the Ugandan military in capturing him.”

Basically, Invisible Children wanted to make Joseph Kony a household name, and it worked. The video has had over 57 million hits, evoking outrage, criticism, confusion, and even the invention of a tongue-in-cheek Kony 2012 drinking game. Read More→